In March’s Advertising and Branding Month, we’ll go deep on agent branding and greatest practices for spending with Zillow, Realtor.com and extra. High CMOs of main corporations drop by to share their latest techniques, too. And to prime off this theme month, Inman is debuting a model new set of awards for branding and advertising leaders within the trade known as Advertising All-Stars.
When it’s time to tighten your belt, you most likely begin with the low-hanging fruit: Little-used tech platforms, irrelevant subscriptions and a moratorium on frivolous spending. Once you dig a bit of deeper, chances are you’ll find yourself having to make these actually painful cuts to staffers, infrastructure and advertising initiatives.
Should you’re trimming the fats in your funds, we wish to know: The place are you slicing again in your advertising spend? Are you merely forgoing new initiatives or ramping again your present methods? Are you basing your cuts on analytics or slicing again throughout the board? Are you lowering your use of out of doors distributors in favor of bootstrapped, DIY options? Tell us under.
We’ll publish our findings with the highest solutions subsequent week on Tuesday.