EXp Realty Names Carolyn Merchant As New CMO | Inman
Toronto-based advertising government Carolyn Service provider is eXp’s latest chief advertising officer. Service provider joined the corporate in January 2022 because the vice chairman of brand name and communications.
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Toronto-based veteran advertising government Carolyn Service provider is eXp Realty’s‘ latest new chief advertising officer, one yr after becoming a member of the corporate because the vice chairman of brand name and communications.
“The expansion alternative forward of us is very large and core to that’s our continued mission to be essentially the most agent-centric brokerage by continually innovating our agent worth proposition,” eXp Realty CEO Glenn Sanford mentioned of Service provider’s promotion. “Carolyn brings intensive experience and since becoming a member of eXp Realty, she has elevated our advertising and communications capabilities.”
Earlier than eXp, Service provider had 13 years of expertise in advertising and communications for a few of Canada’s greatest firms, together with NATIONAL Public Relations, GCI Canada, Edelman, Aimia Inc. and Colliers. Service provider joined eXp in January 2022 because the vice chairman of communications and was promoted seven months later to vice chairman of brand name and communications.
Sanford mentioned Service provider has made an indelible mark on eXp over the previous 16 months by elevating the model’s company communications, creating larger model consciousness and crafting extra participating agent-centric methods and experiences.
“Her agent-first method has helped eXp ship record-breaking attendance and invaluable info to assist brokers construct and develop their companies,” he mentioned. “I’m assured that she’s going to proceed to construct out many new deliverables throughout the realty ecosystem, from our inside enterprise models to the agent within the discipline sitting right down to take their first itemizing.”
Shortly after saying Service provider’s new function, Sanford invited her to a short ten-minute stay stream on eXp’s Fb web page. Throughout the Q&A, Service provider shared future plans for the brokerage’s advertising technique and thanked eXp brokers for his or her assist.
“What I believe is so thrilling about this function is each time you speak to any of our brokers, the eagerness that you just hear again and the best way that individuals are articulating the values of eXp, who we’re, and what the chance right here is,” she mentioned. “It’s inspiring, and I believe that the extra that we will harness that power and that keenness, and make it actually tangible and action-driven action-oriented so that folks for his or her first itemizing can go and have all of the instruments that they want proper at their fingertips and able to go.”
“And it’s the identical for [a team leader] attracting possibly their first agent to eXp,” she added. “We wish to cater to folks in any respect levels of their profession, and I believe that that’s crucial and goes to be an enormous focus space for us instantly.”
Service provider mentioned eXp can be doubling down on internet hosting agent-led regional eXp rallies, alongside planning a greater agent expertise for his or her annual Shareholder Summit and EXPCON convention. She additionally talked about the launch of EXPCON Canada, because the brokerage quickly expands its presence within the Canadian actual property market.
“It’s simply celebrating our personal brokers and discovering new ways in which we will actually acknowledge the superb work that’s being achieved throughout each nation [we operate in],” she mentioned. “I’m so thrilled to dive in even deeper to make [our agent-centric motto] a real actuality for everyone and each agent who chooses to be at eXp.”
E mail Marian McPherson