Broker Spotlight: Alex and Margot Platt, The Platt Group at Compass
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Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass
Title: Principals and broker associates
Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass
Location: Boca Raton, Florida
Brokerage full title: Compass Florida
Rankings: Constantly ranked within the high half of the highest 1 % of brokers nationwide
Crew measurement: We’ve 13 brokers on our workforce
Transaction sides: +/- 200 transactions per yr
Gross sales quantity: In 2022, we had $151,000,000+ in gross sales
Awards: High 50 Compass brokers in Florida, high 40 workforce in Florida, and high 2 workforce in Boca Raton by measurement from The Wall Road Journal
What’s crucial factor you discovered in class?
Don’t let faculty get in the best way of your training. College is nice for some, however what you actually get out of faculty is the expertise and folks. This can be very necessary to community, even at a younger age when in class as a result of you’ll by no means know when you’ll run into them once more and also you wish to be sure you left a robust impression on them.
What’s the very best recommendation you ever bought from a mentor or colleague?
If you happen to may decide and select your purchasers, you’d have none. This can be very necessary to present all purchasers equal consideration and care.
What do too few brokers know that might make their lives simpler?
Relationships with different brokers are extraordinarily necessary and so is a robust social media presence. We accomplish that many gross sales with different brokers on houses which have by no means been listed, that wouldn’t occur with out sturdy relationships inside the trade and a big following on social media.
What was your most memorable transaction?
My most memorable transaction have to be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a extremely nice job of protecting our social media updated and all the time posting our newest listings.
We dwell in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of considered one of our off-market listings within the neighborhood. Apparently, our patrons, who had been residing in California on the time, one way or the other discovered our web page and clicked on the publish. The client ended up clicking the Royal Palm Polo location tag and started to fall in love with the vibe and magnificence of the houses.
Lastly, the spouse determined to non-public message us on Instagram to ask us if we preferred the neighborhood and ask some questions. We hit it off instantly and informed them that we do a number of enterprise contained in the neighborhood and would love to indicate them round in the event that they ever come down.
Effectively, our patrons from California stated, “We don’t have time to come back look and we wish to be in RPP. If you happen to assume one thing particular is obtainable in there, we’ll take it, sight unseen. We belief you!”
The following day an off-market itemizing got here throughout our desk and we despatched it to them figuring out they’d like it. They instantly put a suggestion in, and it was accepted.
Quick ahead to right now and the home has actually doubled in worth, and so they have develop into a few of our greatest associates within the space. The facility of social media is actual. Don’t be afraid to go for it on there and take a look at every little thing, even when it feels foolish.