The growth of the Internet, online commerce and e-commerce is directly related to the growing number of web design agencies. The more you add, the more you need another.
According to the latest statistics, as of June 2016, there are 320 million Internet users in North America. This number is essential if you want to buy because you are looking for a brand with a viable professional website.
The impetus for online trading is so great that 57.7% of SMEs plan to invest in building or improving websites.
They recognise the absolute need for a high-quality website that provides a good user experience. The less friction there is between the business site and the client, the higher the likelihood of sales success.
Also, the website must have good speed to get a reasonable conversion rate, which means that the visitor is making a purchase. If the company’s website loads in 2.4 seconds, the conversion rate is 1.9%.
- Various web design services
Each web design agency includes quite a few different types of work. Some aspects focus on specific elements over others, but everything is essential.
Let’s look at four areas that web design agencies should cover.
- User experience
Teams should focus on UX (User Experience) as an essential part of site design.
UX is usually based on information about the ideal visitor that the site wants to attract, how to find information, where to click, how much time you spend on each page, and how to achieve your desired goals.
It analyses the overall experience that the visitor has on the website, and ensures that the experience is optimal.
- User Interface
The developer responsible for developing the user interface is responsible for connecting visitors to the internal process. They participate in the use of coding, which brings aspects of the website that are easy to use and accessible.
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Mobile designers are dedicated to creating mobile platforms.
These types of designers create functional designs that are ideal for mobile devices — also involved in the beautiful displays required for mobile design, which requires extensive knowledge of various programming languages.
- Information architecture
Information architects are involved in recreating customer ideas in graphic layouts. This layout is sent to the developer, so the information architect acts as an intermediary.
They meet with the clients to understand what they want, do market research and suggest features for optimal user experience.